A defined, agreed-upon number that tracks the business — revenue, active users, churn — with one canonical calculation.
Reviewed by Francisco Ferreira ·
A business metric is a number the business steers by: monthly revenue, active users, conversion rate, churn. What makes it a metric rather than just a query is agreement — one definition, one calculation, so 'active users' means the same thing in every meeting and every dashboard.
Metrics break in two ways: the underlying data goes wrong (the tables feeding it drift), or the definition drifts (two teams compute 'active' differently). Both produce arguments instead of decisions, and both are invisible until someone notices two reports disagree.
Tabkeel lets you define a metric once, in plain SQL, monitor its value for anomalies, and trace it back to the tables it depends on — so the number is both correct and agreed.